We need to, and we will, design our way out of the problem from its root by making sure that new products are made and used in ways that prevent them from ever becoming waste. But first — right here and now — we have to find smart ways to make use of the immense amount of waste we have already generated and will most likely continue to create in the transition period to a circular economy that's why I have a particular focus on resource innovations where waste is turned back into value and kept in circulation.