Primer for my new book
Danish design has long been revered for its high quality of both aesthetics, material and craftsmanship. For enabling sustainability at the core without any compromises on the design. The challenges of the early post-war era that shaped Danish design as we know it today, are somewhat similar to the crisis we face today with climate change and latest the global covid-19 pandemic.
So what lessons are there to be made, and why should we care about how a bunch of Scandinavian eccentrics succeeded with making long-lasting furniture and product designs still treasured today?
This book will offer valuable insight to the origins of Danish design, and how the ideas and beliefs of the industry back then can be key to creating new and sustainable solutions battling today’s crisis. Furthermore, introducing the reader to some of the most prominent Danish designers and sustainability thinkers of today, unveiling what they believe to be the most valuable learnings, and how Danish design could play a crucial role in creating a regenerative future.
What we will see is that designers' creative ability to think across traditional materials, methods, and business models, and not least to produce attractive products while doing so, can deliver impactful global change. BUT we need to empower more designers and design thinkers to do so. Because we need design to challenge the status quo and dare to imagine a new way of being - to design a prosperous future in the Anthropocene.
Read the primer for The Ellen Macarthur Foundation here
Preorder the book via Routledge